OVERVIEW

The way in which companies communicate with their stakeholders and promote their products and services has been transformed in recent years by the emergence of the Internet.

Today, technology offers us the possibility of making data-driven decisions with accurate, real-time information. Most organizations today are obliged to manage these methods and technological tools to compete in the market.

The Global Impact Digital Marketing, is focused on acquiring strategic and operational knowledge about Digital Marketing and Sales Funnel, to increase the sales of any organization using digital channels.

Cost
$ 1.800
Global Impact
Language
Spanish or English
Format
Online or Hybrid
Duration
Online: 6 weeks
Hybrid: 2 intensive weeks
Next intake
May, September

BENEFITS

From the hand of professional experts in Inbound Marketing, participants will learn how to implement a comprehensive inbound marketing strategy to increase sales, through the development and optimization of each phase of the sales funnel: Attraction, Consideration, Conversion and Retention.

  • Define an Inbound Marketing strategy taking into account the sales funnel and optimizing each of its phases
  • Automate Inbound Marketing: lead scoring, lead nurturing and lead management
  • Generating engagement and virality with content and identifying the most effective resources: images, infographics, papers, videos,..
  • Generating engagement and virality with content and identifying the most effective resources: images, infographics, papers, videos,..
  • Improve the natural positioning of the content: SEO friendly copywriting, link building, guest blogging
  • Increase the conversion of commercial showcases: texts for landings, commercial and persuasive copy.
  • Redrafting of content
  • Effective copywriting in Social Networks
  • Measure the impact of actions and develop follow-up plans.

PARTICIPANT PROFILE

This program is designed for digital marketing professionals or those who wish to access positions in this field, with a focus on the development and implementation of inbound marketing strategies.

The sequential structure of the program content, with a first week of strategic overview, allows to balance the knowledge of the participants and to progress towards a deepening and specialization in the subject.

Methodology

This intensive program (6 weeks with live classes two days a week in the online version or 2 weeks of classes in the hybrid version) combines high-impact lectures with the most current examples and real cases.

The methodology, based on theoretical-practical and interactive classes, allows participants to acquire knowledge and exchange ideas and experiences while fostering the creation of new professional contacts.

In order for participants to learn how to handle the basic tools to design and execute a digital marketing campaign, throughout the program, they will carry out a real project, through which participants will put into practice the knowledge and resources acquired during the classes.

COURSE SYLLABUS

Título Contenido
MODULE 1. Fundamentals Fundamentals of Digital Marketing: Sales funnel, inbound marketing.

Campaign planning: UPS, target and metrics.
MODULE 2. Attraction SEO

Social Networks: content and guidelines
MODULE 3. Consideration CTA, landing pages and lead nurturing

CRM integration, lead scoring, MQL/SQL and automation

Email marketing
MODULE 4. Conversion Loyalty, up-sell/cross-sell, sales calls, chatbots and omnichannel
MODULE 5. Retention Workflows, feedback, social engagement and loyalty

Analytics, CRO and Google Analytics Management
Real Digital Marketing Campaign