Continuing Education Certificate in Digital Marketing 360º
Design and implement effective digital marketing strategies and measure their impact on business results. Learn to master all the stages of a successful campaign, from attracting customers to earning their loyalty.
Format 100% online
Start date May 2025
Duration 16 weeks
Language English or Spanish
Become a 360° marketer
Digital marketing has become an essential tool for any brand and for businesses of all sizes — and it’s continuously expanding to include more and more disciplines.
Gain a global vision of all the areas that participate in building a brand strategy or a winning product, as you create and execute digital marketing plans based on target audience, competition, and market analyses. Learn how to overcome the challenges of a world that is increasingly customer-focused.
- Become familiar with the latest tools in the marketing industry to attract, convert, and retain customers.
- Learn how to develop a 360º marketing plan, including both online and offline strategies.
- Discover how to segment clients, set objectives, plan costs, budgets and measure the effectiveness of your campaigns through KPIs.
- Learn data analytics techniques to optimize your strategies and improve your marketing results.
Furthermore, MIU’s Continuing Education Certificate in Digital Marketing 360º helps you adapt to real industry work routines as you learn soft skills and leadership abilities needed for a successful career.
7,000+
STUDENTS
30+
COUNTRIES
Why specialize in Digital Marketing 360°?
With this Certificate, you’ll transform your career by becoming a digital marketing expert, mastering all the essential areas: strategy, content planning, goal tracking, branding, communication, and performance analytics. You’ll learn to identify project weaknesses and implement the improvements required to build a successful strategy. You’ll also learn to:
- Design end-to-end marketing strategies and tactics, analyzing new business models and today’s top strategies: growth hacking, inbound and outbound marketing, and content marketing.
- Identify the key steps in creating a 360° marketing plan: customer segmentation, customer journey, conversion funnel, costs, budgeting, and KPIs.
- Learn how to use digital and offline tools and techniques to attract, acquire, engage, convert, and retain customers throughout the customer lifecycle.
- Discover the power of marketing and e-commerce automation tools and learn how to use them effectively.
The Digital Marketing 360° Certificate will provide you with:
- Multiple career paths: work with a variety of clients in a digital marketing agency or join an in-house marketing team.
- The ability to develop comprehensive strategies: you will learn how to plan, manage, and supervise marketing strategies.
- Leadership and career projection: you’ll be prepared to take on leadership roles in an increasingly digital business world.
Education for the real world
The Continuing Education Certificate in Digital Marketing 360° is based on practical training and adapted to the real needs of today’s job market.
Learn at your own pace
Live classes are recorded so you can watch them whenever you want. You have unlimited access to all course materials and resources.
Personal guidance
Your academic advisor will provide guidance and support throughout the program to help you reach your goals.
Updated content
The program is continuously evolving to stay aligned with the latest trends and technologies in the industry.
Your U.S. education
Enjoy your academic experience with instructors and classmates from the U.S., Latin America, and around the world.
Format
We offer this Certificate in Digital Marketing 360° in an online learning format to give you maximum flexibility. Advance at your own pace, anytime and anywhere.
Online
Start dates
January, May, or September.
Language
English or Spanish.
Classes
Pre-scheduled weekday classes: participate in real time and/or watch the recorded sessions.
Study program
16 weeks (4 months)
160 contact hours + individual work
360º Marketing Strategy. The Customer as the Cornerstone of Digital and Traditional Marketing
- Basic concepts.
- Phases of creating a marketing strategy.
- Key concepts before designing a marketing plan.
360º Marketing Plan. How to Design a Plan that Includes Online and Offline Strategies
- Customer segmentation and process.
- Defining and setting objectives. Cost and budget planning.
- Establishing KPIs to measure the plan’s effectiveness.
Digital and Offline Marketing Techniques and Tools (I). Attraction, Acquisition, and Engagement
- Communication and branding.
- Online positioning techniques and tools.
- Digital and traditional advertising.
- Generation and qualification of online and offline leads. Lead nurturing.
Digital and Offline Marketing Techniques and Tools (II). Conversion and Loyalty
- Conversion.
- Loyalty and retention.
- Marketing automation tools and platforms.
Analytics Tools
- Customer analytics: data driven.
- Marketing.
- Digital marketing analytics.
- Big data marketing.
Why study at MIU?
MIU’s Digital Marketing 360° Certificate prepares you to take the next step in your professional career. If you study with us, you can enjoy:
- Access to quality networking that connects you with students from all over the world, broadening your horizons and your opportunities.
- Flexible methodology that includes onboarding, personal advising, live and recorded classes, 24/7 technical support, and access to all the online resources.
- Affordable prices and a simple enrollment process for easy access to a high-quality education.
Student profile
This Certificate is intended for those seeking to expand their marketing knowledge and gain a comprehensive overview of the most effective strategies and tactics for customer acquisition, conversion, and retention. Become a professional marketer with the skills to manage a product or brand’s digital marketing strategy from start to finish.
This program will benefit:
- People who work in digital marketing at an agency or company and want to learn more about specific areas.
- Entrepreneurs who want to create their own brand.
- Product or brand strategists.
Requirements
To gain admission to this program, you must submit:
- Your most recent diploma and transcript.
- A completed application form.
- Payment of the non-refundable $50 enrollment fee.
- Your updated resume.
- A copy of your passport or official ID.
A leader in online education
We are proud to be part of PROEDUCA Universidades, an educational group at the forefront of online learning at the international level. This allows us to offer you a high-quality U.S. education at a competitive and affordable price.
MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.
COUNTRIES
STUDENTS
YEARS OF EXPERIENCE
MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.
