Continuing Education Course in Data & Business Analytics
Become an expert in data analysis and data collection to help your organization make strategic decisions that support business goals. Support your company’s growth, uncover new opportunities, and foster data-driven innovation.
Format 100% online
Start date January 2027
Duration 16 weeks
Language Spanish
Unlock growth and development with the power of data
Strengthen your professional profile with MIU’s course in Data & Business Analytics by learning how to use data efficiently to support business transformation and effective decision-making. Learn how to develop the organizational and management skills that make your company stand out in today’s competitive market.
During this fully online 16-week course, consisting of three weekly classes of 45 to 90 minutes each, you will learn how to collect, analyze, and visualize relevant data for your business while also developing technical skills in key industry tools.
Combine analytics, visualization, and Business Intelligence to help you uncover patterns, identify opportunities, and communicate information effectively in business environments.
7,000+
Students
30+
Countries
Why specialize in Data & Business Analytics?
By specializing in Data & Business Analytics at MIU, you will combine a solid foundation in economics, finance, marketing, and management with real-world projects and problem-solving. This practical approach allows you to understand how modern markets operate and apply your knowledge to today’s business environment.
As technology continues to evolve and businesses undergo digital transformation, expertise in data analytics and business strategies will prepare you to:
- Automate processes to support real-time, data-driven decision-making.
- Generate competitive intelligence to support decision-making using CRM systems, cloud computing, big data, artificial intelligence, machine learning, and the Internet of Things.
- Use SQL to interact with relational databases and apply machine learning techniques through the R programming language.
- Identify success factors in the implementation of modern business intelligence projects.
- Understand the leading data visualization solutions for traditional and large-scale data analysis.
- Use storytelling techniques to present data visualization insights in a clear and impactful way.
Why study Data & Business Analytics at MIU?
As organizations generate and store more information than ever before, the demand for professionals who can extract meaningful insights and create business impact through data continues to grow. This business analyst training course allows you to accelerate your growth and prepares you to pursue new national and international opportunities in business. You will also have access to the following benefits:
- Professional development: This program increases your employability while helping you grow within your organization and pursue new professional opportunities.
- Diversification opportunities: This specialization opens doors to multiple industries, as there is a need across every sector for professionals with the expertise to interpret data and support strategic decision-making.
- Growth and innovation: Data analytics is at the core of technological innovation, and MIU’s Data & Business Analytics Course places you at the forefront of the developments that are shaping the present and the future of business.
Format
MIU’s Continuing Education Course in Data & Business Analytics is available fully online to offer greater flexibility. Study at your own pace, wherever and whenever you want.
Online
Start dates
January, May, or September.
Language
Spanish.
Classes
Pre-scheduled weekday classes: participate in real time and/or watch the recorded sessions.
Study Plan
16 weeks (4 months)
As part of MIU’s Data & Business Analytics course, you will have access to live classes during Miami evening hours, as well as recordings available after each session. You will also benefit from the guidance of a personal tutor who will help you plan your studies. You will learn through a hands-on methodology focused on real-world projects.
You will complete 160 contact hours plus independent work. Course topics are as follows:
Business Data Foundations
The data ecosystem in modern organizations
Data taxonomy: structured, semi-structured, and unstructured data
The visualization pipeline: from data to decisions
Power BI in the context of corporate Business Intelligence
Technical architecture and components of the Power BI ecosystem
Visual Psychology and the Architecture of Perception
Fundamentals of human visual perception
Gestalt principles in information design
Preattentive attributes in data visualization
Cognitive load and executive decision-making
Design principles for corporate dashboards
UX Frameworks and Corporate Accessibility
Design Thinking as a methodology for report design
User experience (UX) in Business Intelligence environments
WCAG accessibility standards: principles and application in BI
Digital inclusion in corporate data communication
Functional minimalism and executive-focused design
Data Processing, Modeling, and Technical Connectivity
Data processing workflows in Power BI
Data transformation and cleansing with Power Query
Dimensional modeling: star and snowflake schemas
Connectivity options and performance in enterprise environments
Data governance and quality management in BI models
Advanced Analytics with R and Python
The role of programming in modern Business Intelligence
Python integration within the Power BI ecosystem
R integration for advanced statistical analysis
Predictive modeling and time-series analysis
Anomaly detection and intelligent reporting alerts
Data Storytelling and Executive Dashboards
Foundations of data storytelling: narrative as a competitive advantage
Story structure applied to data
Executive dashboard design and architecture
Interactivity and narrative experiences in Power BI
Executive presentation: from insight to action
BI Strategy and Project Architecture
Business Intelligence as a strategic corporate initiative
Gap analysis: from current state to desired state
Work Breakdown Structure (WBS) for BI projects
Stakeholder management and executive sponsorship
Success metrics, ROI, and governance models
Implementation Methodologies and Global Case Studies
The Business Intelligence project lifecycle
Agile methodologies for BI implementation
Hybrid approaches: combining Waterfall and Agile
Analysis of international success stories
Roadmap to organizational analytics maturity
Train for the real world
MIU’s Data & Business Analytics course is based on practical learning aligned with today’s workforce demands.
Learn at your own pace
Live classes are recorded so you can watch them whenever you want. You have unlimited access to all course materials and resources.
Personal guidance
Your academic advisor will provide guidance and support throughout the program to help you reach your goals.
Updated content
The program is continuously evolving to stay aligned with the latest trends and technologies in the industry.
Your U.S. education
Enjoy your academic experience with instructors and classmates from the U.S., Latin America, and around the world.
Develop key skills in data analytics with the industry’s top tools
Succeeding in today’s rapidly evolving business world requires practical experience with key industry tools used in areas such as management, decision-making, financial analysis, organizational strategy, and marketing, including:
- SQL
- R Programming
- Python
- Tableau
- SAS
- Power BI
- Google Analytics
Career opportunities with a Data & Business Analytics certificate
With a certificate in Data and Business Analytics, you will possess the technical and analytical skills needed to stand out in data analysis, trend identification, decision-making, and data-driven strategy creation. You will be prepared to pursue roles such as the following:
- Business Manager or Administrator: Qualify for leadership roles involving resource management, team leadership, and data-driven business strategies.
- Financial Analyst: Evaluate a business’s financial performance and interpret financial statements to support strategic decision-making.
- Business Consultant: Advise organizations on the best course of action across areas like finance, marketing, human resources, and technology.
- Marketing Manager: Develop data-driven marketing campaigns to gain a competitive advantage while fostering innovation and creativity in product development and user experience.
- Business Operations Specialist: Apply administrative tools and techniques to improve operations and reach business goals.
- Risk Analyst: Use data to mitigate potential risks, support real-time decision-making, and help businesses determine the best course of action.
Frequently Asked Questions
A certification in Data & Business Analytics prepares you to develop specific technical skills, while a master’s degree in this area focuses on deeper training in specialized strategic knowledge and broader long-term career development.
DEAC accreditation validates the academic quality of MIU’s programs and supports the credibility and recognition of your certificate.
Yes, in the Data and Business Analytics course, you will learn to apply AI models, including generative AI, while developing skills aligned with current market trends and workforce demands.
Applicants must demonstrate an excellent academic background, recognized achievements, and the potential to make a meaningful impact upon program completion. Eligibility may also depend on MIU’s financial and professional evaluation criteria.
Yes, you may earn credits that can be applied toward higher education studies through MIU’s stackable credentials pathway.
This program is designed for professionals who want to build a career in the business sector, particularly in marketing, management, and finance. Graduates are prepared to pursue roles in technology, cybersecurity, healthcare, finance, and logistics.
Admission requirements
To be admitted to the Data & Business Analytics certification program, you must submit the following:
- Completed admissions application
- Copy of your passport or another official form of identification
A Leader in Online Education
MIU City University Miami is part of PROEDUCA Universities, a leader in online education with over 15 years of experience. With more than 108,000 students across 90+ countries and a team of 3,000 highly qualified professors, we offer a proven learning system based on academic excellence and accessibility.
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