Continuing Education Certificate in Digital Marketing & AI Applied to Marketing
Lead the future of digital marketing with AI — mastering omnichannel marketing, advanced advertising, cross-platform campaign optimization, and data-driven performance insights to drive measurable business growth.
Scholarships up to 75%!
Format 100% online
Start date May 2026
Duration 16 weeks
Language Spanish or English
Boost Digital Marketing Performance with Artificial Intelligence
Artificial intelligence is no longer just a trend: it’s a force that’s transforming marketing. It allows you to go beyond traditional tactics, automate processes, create hyper-personalized experiences, and measure results with precision.
With the Digital Marketing & AI Certificate, you will learn to:
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Design, execute, and optimize strategies that combine creativity, data, and automation.
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Master omnichannel strategy, enhancing all your marketing efforts.
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Apply advanced advertising techniques: SEM, retargeting, display, video, native ads, and mobile advertising, powered by intelligent automation.
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Optimize campaigns across social media, CTV, DOOH, and digital audio using AI.
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Leverage advanced analytics, including sentiment analysis, social listening, and key metrics, to make data-driven decisions.
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Maximize eCommerce performance, from acquisition and monetization to retention and user behavior, using AI-driven insights.
This program enables you to develop a specialized profile, capable of turning data into action and generating high-impact results in today’s digital marketing landscape.
7,000+
STUDENTS
30+
COUNTRIES
Why Specialize in Digital Marketing and Artificial Intelligence?
This program prepares you to lead the transformation of digital marketing, providing the tools to design intelligent strategies, automate campaigns, and deliver measurable results across all channels.
You will learn to:
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Integrate AI into your marketing strategy, selecting the right tools to optimize campaigns, content, and customer journeys.
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Design high-impact digital strategies, combining creativity, data, and automation across social media, CTV, DOOH, and digital audio.
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Apply advanced advertising techniques, such as SEM, retargeting, and mobile advertising, enhanced by AI.
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Make data-driven decisions, using web and social analytics, sentiment analysis, and key metrics.
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Optimize eCommerce performance, improving retention, monetization, and user experience through AI.
The course provides:
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Professional growth: Develop in-demand skills that combine marketing and AI.
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Strategic impact: Apply AI to generate real value, improve segmentation, and strengthen customer relationships.
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Future-ready competencies: Lead intelligent marketing initiatives that drive innovation and results in a constantly evolving digital ecosystem.
Education for the real world
The Continuing Education Course in Digital Marketing & AI Applied to Marketing is based on practical training and adapted to the real needs of today’s job market.
Courses taken through Continuing Education at MIU are awarded CEUs (Continuing Education Units), not college credits. They are not transferable to be applied toward an academic degree program. These courses are intended solely for professional development and personal enrichment.
Learn at your own pace
Live classes are recorded so you can watch them whenever you want. You have unlimited access to all course materials and resources.
Personal guidance
Your academic advisor will provide guidance and support throughout the program to help you reach your goals.
Updated content
The program is continuously evolving to stay aligned with the latest trends and technologies in the industry.
Your U.S. education
Enjoy your academic experience with instructors and classmates from the U.S., Latin America, and around the world.
Format
We offer this Course in Digital Marketing & AI Applied to Marketing in an online learning format to give you maximum flexibility. Advance at your own pace, anytime and anywhere.
Online
Start dates
January, May, or September.
Language
Spanish or English
Classes
Pre-scheduled weekday classes: participate in real time and/or watch the recorded sessions.
Continuing Education Certificate in Digital Marketing & AI Applied to Marketing
Study Plan 16 weeks (4 months)
160 contact hours + individual work
Introduction to Marketing and Digital Business Models
- Introduction to Digital Marketing and Artificial Intelligence in Marketing
- Digital Business Models and the Use of AI in Their Definition
- Digital Marketing Plan
Digital Content and Online Positioning
- Inbound Marketing, Automation, and AI-enhanced Funnels
- Web, Mobile Web, and Apps
- Online Positioning, SEO, and Analytical Tools
Digital and Programmatic Advertising
- Digital Advertising I: SEM, Display, Native Advertising, and AI-Powered Automation
- Digital Advertising II: Social Media, CTV, DOOH, Online Audio, and Metaverse
- Programmatic Advertising and the Cookieless Future
Digital Measurement and Analytics
- Digital Measurement and Analytics, KPIs, and AI Applied to Measurement Strategy
- eCommerce Measurement: Acquisition, Monetization, Retention, and AI in Performance Strategy
Why study at MIU?
MIU’s Digital Marketing & AI Applied to Marketing Course prepares you to take the next step in your professional career. If you study with us, you can enjoy:
- Access to quality networking that connects you with students from all over the world, broadening your horizons and your opportunities.
- Flexible methodology that includes onboarding, personal advising, live and recorded classes, 24/7 technical support, and access to all the online resources.
- Affordable prices and a simple enrollment process for easy access to a high-quality education.
Requirements
To gain admission to this program, you must submit:
- A completed application form.
- Your updated resume.
- A copy of your passport or official ID.