Master’s Degree in Digital Marketing
Become an expert in the latest tools and trends in online marketing, SEM, SEO, social media, e-commerce, design, and advertising. Position yourself as the strategic leader companies are looking for.
Apply for a scholarship
Format 100% Online
Start date May 2025
US Degree Accredited
Language English
Attract and convert customers with proven techniques
Gain hands-on expertise in designing, managing, and implementing innovative strategies ranging from persuasive content creation to optimizing campaigns across a variety of channels.
What will you learn during your Master’s in Digital Marketing?
Discover how to manage marketing campaigns end-to-end, using cutting-edge digital tools to attract, convert, and retain customers. Develop a specialized skillset to communicate messages effectively, create and optimize content strategically, and increase conversion.
Become a professional capable of managing projects in e-commerce, social media, SEO, marketing automation, and web analytics. You will learn to:
- Design and implement effective digital marketing and advertising strategies.
- Use tools like Google Ads, Google Analytics, WordPress, Hubspot, Hootsuite, and Facebook Ads in real-life scenarios.
- Apply the principles of user-centered design.
- Conduct in-depth customer analyses.
- Develop a strategic vision and strong leadership skills.
Format
We offer this U.S. degree in an online learning format to give you maximum flexibility. Advance at your own pace, anytime and anywhere.
Online
Tuition
Per credit
Fees
Start date
May 2025
Language
English
Duration
18 months (5 semesters)
Application fee
- $50 (U.S. residents).
- $150 (international students).
Highlights
- Accredited by DEAC.
- Live and recorded classes.
- Maximum flexibility.
- Classes in English.
- U.S. degree.
Scholarships
See all the scholarships we have available for those who qualify, along with our no-interest payment plans. If you have any questions about your personal situation, we are here to help.
Career opportunities
AVERAGE SALARY
EMPLOYABILITY
After earning your master’s degree, you will be equipped to pursue careers in communication and marketing in small, medium, and large companies. It’s becoming increasingly common for digital marketing experts to take on key leadership roles within businesses, such as:
- Digital marketing specialist.
- Digital marketing director.
- Email marketing specialist.
- Community manager.
- Social media manager.
Success stories
Melvin Vidal Rodríguez De la Cruz
Executive Manager
He manages consulting firms that deliver outsourced tax and HR services to 62 businesses in the Dominican Republic.
Ingla Damyanti Madho
HR Manager
She is responsible for recruitment, employee relations, performance management, and strategic HR planning to drive company success.
Ana Laura Chiban
Project Manager Specialist - Logistic Home Renovation
She is responsible for assigning tasks and communicating with project stakeholders to determine project requirements and objectives.
Carlos Wandy Martínez de Aza
Teacher
He works in a community of 1,800 students facing social and socioeconomic challenges, teaching Math, Spanish, Social Studies, and Natural Sciences for 8 hours a week.
Hipolito Enmanuel Nuñez Muñoz
Control Room Operator
He has 7 years of experience in monitoring and controlling a coal-fired power plant.
Stephanie Natasha Samsair
PhD student in Process Engineering
She studies the technical and managerial aspects of process engineering.
Christa Rose Marie Lewis
Graphic Designer - Ministry of Education and National Reconciliation of St. Vincent and the Grenadines.
She is in charge of developing visual designs and illustrations to support the promotion and production of curricular guides, manuals, assessment materials, and multimedia content.
Euler Caruajulca Colunche
HR Selection and Training Assistant
He is in charge of the employee selection process and helps train company personnel.
Program
36 Credits
At MIU, each academic term lasts 15 weeks, equivalent to one semester in the U.S. education system. We have three semesters each year: from January to May, from May to August, and from August to December.
See all the courses included in your degree program.
First year
1st semester
Digital Marketing Plans
MDK510
3 US Credits
User-centered Design
MDK520
3 US Credits
Digital Advertising and SEM
MDK530
3 US Credits
2nd semester
Social Media Marketing
MDK540
3 US Credits
Advanced Customer Analytics
MDK550
3 US Credits
Mobile Marketing
MDK560
3 US Credits
Second year
3rd semester
Inbound Marketing and SEO
MDK570
3 US Credits
Email Management
MDK580
3 US Credits
4th semester
Fundamentals of Online Business Models
MDK590
3 US Credits
E-Commerce Logistics
MDK600
3 US Credits
5th semester
Digital Marketing Capstone Project
Why study at MIU?
Earning your Master’s Degree in Digital Marketing at MIU will accelerate your professional career, preparing you for today’s business world. If you take this degree program with us, you can enjoy:
- A U.S. degree adapted to the needs of the American global market.
- Access to quality networking that connects you with students from all over the world, broadening your horizons and your opportunities.
- Flexible methodology that includes onboarding, personal advising, live and recorded classes, 24/7 technical support, and access to all the online resources.
- Affordable prices and a simple enrollment process for easy access to a high-quality education.
Keep learning: add a specialization
Deepen your knowledge and stand out from the competition with our Continuing Education Certificate programs.
Corporate Finance
Optimize your company's financial management to gain a competitive edge.
Digital Marketing 360º
Learn effective strategies to connect with your audience and grow your business.
Digital Project Management
Master the tools and methodologies to lead multidisciplinary teams and manage complex projects.
Data & Business Analytics
Make decisions based on strategic data analysis.
Strategic Management and Organizational Leadership
Learn how to lead teams and navigate crises effectively.
Corporate Finance
You will optimize the financial management of the company to improve its competitiveness.
Emotional Intelligence and Positive Discipline
Support your students’ talents and help them grow.
Skills for Lawyers
Adapt to the ever-changing demands of the legal profession.
Legal Tech
Become a sought-after legal expert in the digital marketplace.
E-commerce and Digital Business Management
Explore the latest trends and find new business opportunities in e-commerce.
Data Science
Master the techniques of data mining and data processing.
Design Management
Lead creative projects with successful brand communication strategies.
Cybersecurity
Develop a strategic vision to implement effective digital protection protocols.
Quality and Patient Safety
Become a healthcare professional capable of managing risks and crisis situations.
Student profile
This Master’s in Digital Marketing is intended for students looking to acquire the strategic skills necessary to become a marketing expert capable of leading agencies’ and companies’ most ambitious projects. Marketing professionals are typically known for their creativity, communication skills, and ability to adapt to the ever-changing market.
Testimonials
Requirements
To apply for this program, you must submit the following:
- Bachelor’s or master’s degree diploma.
- Copy of your passport or official ID.
- Completed application form.
- Updated resume.
If you are not a U.S. resident or English is not your native language, please check the additional requirements.
Key dates
- Fall semester: September – December
- Enrollment: August
- Spring semester: January – May
- Enrollment: December
- Summer semester: May – August
- Enrollment: April
A leader in online education
We are proud to be part of PROEDUCA Universidades, an educational group at the forefront of online learning at the international level. This allows us to offer you a high-quality U.S. education at a competitive and affordable price.
MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.
COUNTRIES
STUDENTS
YEARS OF EXPERIENCE
MIU City University Miami is accredited by the Distance Education Accrediting Commission (DEAC) licensed by the Florida Commission for Independent Education of the Florida Department of Education.
Request information
To apply for this master's program, you must hold a bachelor's degree.
$7,000*
$194 USD credit