{"id":17446,"date":"2025-10-15T12:58:46","date_gmt":"2025-10-15T10:58:46","guid":{"rendered":"https:\/\/miuniversity.edu\/?post_type=continuing_education&#038;p=17446"},"modified":"2026-07-28T18:15:22","modified_gmt":"2026-07-28T16:15:22","slug":"digitalmarketingaiappliedtomarketing","status":"publish","type":"continuing_education","link":"https:\/\/miuniversity.edu\/en\/academics\/continuing-education\/expert-certificates\/digitalmarketingaiappliedtomarketing\/","title":{"rendered":"Continuing Education Certificate in Digital Marketing &amp; AI Applied to Marketing"},"content":{"rendered":"<link rel=\"preload\" href=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2025\/10\/MKTAI_ENG-Desktop-1.jpg\" as=\"image\"><link rel=\"preload\" href=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2025\/10\/MKTAI_ENG-mobile.jpg\" as=\"image\">\n<div id=\"hero\" class=\"hero\">\n      <img\n      src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2025\/10\/MKTAI_ENG-Desktop-1.jpg\"\n      alt=\"Logo\"\n      class=\"desktop background\"\n      decoding=\"sync\"\n      loading=\"eager\" \/>\n    <div class=\"header mobile\">\n          <img\n        src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2025\/10\/MKTAI_ENG-mobile.jpg\"\n        alt=\"Logo\"\n        class=\"background\"\n        data-mobile=\"true\"\n        decoding=\"sync\"\n        loading=\"eager\" \/>\n      <\/div>\n  <div class=\"container\">\n    <div class=\"content\">\n      <!-- <div class='logo-company'>\n                  <img decoding=\"async\"\n            src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/logo-miu.svg\"\n            alt=\"Logo\"\n            class=\"logo desktop\"\n          \/>\n                      <\/div> -->\n      <h1 class=\"hero__title\">\n        <span>Continuing Education Certificate in<\/span>\n        Digital Marketing &#038; AI Applied to Marketing      <\/h1>\n      <p>Implement\u00a0today\u2019s\u00a0cutting-edge\u00a0AI marketing\u00a0tools to drive sales.\u00a0With this\u00a0<strong>AI marketing course<\/strong>, you will learn how to\u00a0optimize\u00a0processes, improve client experience, and increase customer\u00a0loyalty effectively.<\/p>\n      <div>\n        <div class=\"information\">\n                      <a class=\"btn-hide btn-hide-hero\"\n              href=\"#formulario\"\n              data-gtm-container=\"hero\"\n              data-gtm-category=\"solicitud_info_contextual\"\n              data-gtm-action=\"form_open\">\n              Request information<\/a>\n                    <div>\n            <span><\/span>\n            <div class='information__description-cta'>\n                          <\/div>\n          <\/div>\n                  <\/div>\n              <\/div>\n    <\/div>\n    <section>\n              <div class=\"data\">\n                      <div class=\"item\">\n                              <img decoding=\"async\"\n                  src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/format.svg\"\n                  alt=\"\"\n                  class=\"desktop-icon\" \/>\n                            <p>\n                <span>Format<\/span>\n                100% online                                              <\/p>\n            <\/div>\n                      <div class=\"item\">\n                              <img decoding=\"async\"\n                  src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/calendar.svg\"\n                  alt=\"\"\n                  class=\"desktop-icon\" \/>\n                            <p>\n                <span>Start date<\/span>\n                September 2026                                              <\/p>\n            <\/div>\n                      <div class=\"item\">\n                              <img decoding=\"async\"\n                  src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/language.svg\"\n                  alt=\"\"\n                  class=\"desktop-icon\" \/>\n                            <p>\n                <span>Duration<\/span>\n                16 weeks                                              <\/p>\n            <\/div>\n                      <div class=\"item\">\n                              <img decoding=\"async\"\n                  src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/medal.svg\"\n                  alt=\"\"\n                  class=\"desktop-icon\" \/>\n                            <p>\n                <span>Language<\/span>\n                Spanish                                              <\/p>\n            <\/div>\n                  <\/div>\n          <\/section>\n  <\/div>\n<\/div>\n<script>\n  document.addEventListener('DOMContentLoaded', function() {\n    document.querySelector('[data-module=\"footer\"]').insertAdjacentHTML(\n      \/\/ document.getElementById(\"footer-web\").insertAdjacentHTML(\n      \"beforebegin\",\n      `<div 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<\/div>\n<\/div>\n\n<script>\n  document.addEventListener(\"DOMContentLoaded\", function () {\n    const menu = document.getElementById(\"menu-iter\"); \/\/ Selecciona el contenedor del men\u00fa\n    const menuItems = menu.querySelectorAll('a[href^=\"#\"]');\n    const sections = Array.from(menuItems)\n      .filter((item) => item.getAttribute(\"href\") !== \"#formulario\")\n      .map((item) => {\n        const id = item.getAttribute(\"href\").substring(1); \/\/ Removemos el '#'\n        return document.getElementById(id);\n      });\n\n    let menuHeight = menu.offsetHeight;\n\n    function setActiveMenuItem() {\n      const scrollPosition = window.scrollY + menuHeight + 5;\n\n      const activeSection = sections.find((section) => {\n\n        if(section){\n          const sectionTop = section.offsetTop;\n          const sectionHeight = section.offsetHeight;\n          return (\n            scrollPosition >= sectionTop &&\n            scrollPosition < sectionTop + sectionHeight\n    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With\u00a0MIU\u2019s\u00a0<strong>Continuing Education Course\u00a0in\u00a0<\/strong><strong>Digital Marketing &amp; AI Applied to Marketing<\/strong>,you will develop the highly sought-after skills needed to integrate artificial intelligence into strategic campaigns and commercial processes.<\/p>\n<p>During this\u00a016-week\u00a0<strong>fully online course,<\/strong>\u00a0you will gain practical skills in developing strategies for optimization, automation, and data analysis that improve your organization\u2019s marketing and business performance. By completing this program, you will:<\/p>\n<ul>\n<li><strong>Advance your career:\u00a0<\/strong>Develop in-demand skills that combine marketing and AI.<\/li>\n<li><strong>Create strategic impact:<\/strong>\u00a0Apply AI to generate measurable business value, improve segmentation, and\u00a0strengthen\u00a0client relationships.<\/li>\n<li><strong>Build skills for the future:<\/strong>\u00a0Lead smart marketing initiatives that drive innovation and results in a\u00a0constantly\u00a0evolving digital ecosystem.<\/li>\n<\/ul>\n<\/div><div class=\"numeros__inner\"><div class=\"numeros__item\"><h3 class=\"numeros__title\">7,000+<\/h3><p class=\"numeros__description\">STUDENTS<\/p><\/div><div class=\"numeros__item\"><h3 class=\"numeros__title\">30+<\/h3><p class=\"numeros__description\">COUNTRIES<\/p><\/div><\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"aprendizaje\" class=\"editorial grey default  size_eq\"\n    data-course-url=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/course-combinations.json\"\n    data-course-version=\"20260806_21\">\n    \n    <div class=\"container  imgmobile-Arriba\">\n        <div class=\"content \">\n\n                            <div class=\"column column--left \">\n                    <h2 class=\"editorial__title \">What will you learn in this AI for Marketing Course?<\/h2>\n                    <p>During this\u00a0<strong>artificial intelligence in digital marketing course<\/strong>, you will learn to automate processes, analyze data, and improve decision-making in digital marketing. You will develop skills focused on integrating AI and marketing, such as:<\/p>\n<ul>\n<li><strong>Design, execute, and\u00a0optimize\u00a0strategies<\/strong>\u00a0that combine\u00a0<strong>creativity, data, and automation.<\/strong><\/li>\n<li><strong>Apply advanced advertising: SEM, retargeting, display, video, native ads, and mobile advertising<\/strong>, with\u00a0<strong>smart automation.<\/strong><\/li>\n<li><strong>Optimize\u00a0social media, CTV, DOOH, and audio digital campaigns<\/strong>\u00a0using AI.<\/li>\n<li><strong>Use advanced analytics,<\/strong>\u00a0including\u00a0<strong>sentiment analysis, social\u00a0listening, and key performance metrics,<\/strong>\u00a0to support data-driven decision-making.<\/li>\n<li><strong>Maximize e-commerce performance\u00a0<\/strong>by improving customer acquisition, monetization, retention, and user behavior analysis\u00a0through AI-powered insights.<\/li>\n<\/ul>\n                    \n                    \n                    \n                                    <\/div>\n            \n                            <div class=\"image \">\n                    <div class=\"shadow\"><\/div>                    <div><img decoding=\"async\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/Digital-Marketing-360.jpg\" alt=\"Digital Marketing 360\" title=\"\"><\/div>\n                <\/div>\n            \n            \n            \n                    <\/div>\n    <\/div>\n<\/div>\n\n<!-- Modal -->\n<div id=\"form_modal\" class=\"modal template-form\" data-modal=\"modal\">\n    <div class=\"modal__inner\">\n        <div class=\"modal__content\">\n            <div class=\"modal__body\">\n                <button type=\"button\" class=\"modal__close\" data-modal=\"close\" data-gtm-action=\"video_close\" data-gtm-container=\"video\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24px\" height=\"24px\" viewBox=\"0 0 22 22\" version=\"1.1\" alt=\"cerrar\" title=\"cerrar\" style=\"pointer-events: none;\">\n                        <g transform=\"translate(-750.000000, -1401.000000)\" fill=\"#2501C3\" fill-rule=\"nonzero\">\n                            <g id=\"Group\" transform=\"translate(749.000000, 1400.000000)\">\n                                <rect id=\"Rectangle\" transform=\"translate(11.989581, 11.990509) rotate(-135.605335) translate(-11.989581, -11.990509) \" x=\"-2.83410042\" y=\"10.7545291\" width=\"29.6473631\" height=\"2.47195968\" rx=\"1.23597984\"><\/rect>\n                                <rect id=\"Rectangle\" transform=\"translate(11.990970, 11.990492) rotate(134.419160) translate(-11.990970, -11.990492) \" x=\"-2.83271172\" y=\"10.7545628\" width=\"29.6473631\" height=\"2.47185909\" rx=\"1.23592955\"><\/rect>\n                            <\/g>\n                        <\/g>\n                    <\/svg>\n                <\/button>\n                <div class=\"modal__body__content\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"porqueMIU\" class=\"editorial white default  size_eq\"\n    data-course-url=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/course-combinations.json\"\n    data-course-version=\"20260806_21\">\n    \n    <div class=\"container  imgmobile-Arriba\">\n        <div class=\"content \">\n\n                            <div class=\"column column--left \">\n                    <h2 class=\"editorial__title \">Why study Digital Marketing & AI Applied to Marketing at MIU?<\/h2>\n                    <p>MIU\u2019s\u00a0<strong>digital marketing with AI course<\/strong>\u00a0prepares you to stand out as a well-rounded\u00a0professional\u00a0who can understand market trends and\u00a0identify\u00a0patterns and behaviors that can drive\u00a0sales and\u00a0attract new clients with AI. You will also have access to the following benefits:<\/p>\n<ul>\n<li><strong>Networking opportunities<\/strong>\u00a0that connect you with students from around the world, expanding your horizons and increasing your opportunities.<\/li>\n<li>A<strong>\u00a0flexible\u00a0methodology\u00a0<\/strong>that includes onboarding, personalized tutoring, live and recorded classes, around-the-clock technical support, and access to all our online resources.<\/li>\n<li><strong>Affordable tuition\u00a0<\/strong>that makes quality education accessible.<\/li>\n<\/ul>\n                    \n                    \n                    \n                                    <\/div>\n            \n                            <div class=\"image \">\n                    <div class=\"shadow\"><\/div>                    <div><img decoding=\"async\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2025\/05\/\u00bfPor-que-MIUx3f.jpg\" alt=\"\u00bfPor que MIU&#x3f;\" title=\"\"><\/div>\n                <\/div>\n            \n            \n            \n                    <\/div>\n    <\/div>\n<\/div>\n\n<!-- Modal -->\n<div id=\"form_modal\" class=\"modal template-form\" data-modal=\"modal\">\n    <div class=\"modal__inner\">\n        <div class=\"modal__content\">\n            <div class=\"modal__body\">\n                <button type=\"button\" class=\"modal__close\" data-modal=\"close\" data-gtm-action=\"video_close\" data-gtm-container=\"video\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24px\" height=\"24px\" viewBox=\"0 0 22 22\" version=\"1.1\" alt=\"cerrar\" title=\"cerrar\" style=\"pointer-events: none;\">\n                        <g transform=\"translate(-750.000000, -1401.000000)\" fill=\"#2501C3\" fill-rule=\"nonzero\">\n                            <g id=\"Group\" transform=\"translate(749.000000, 1400.000000)\">\n                                <rect id=\"Rectangle\" transform=\"translate(11.989581, 11.990509) rotate(-135.605335) translate(-11.989581, -11.990509) \" x=\"-2.83410042\" y=\"10.7545291\" width=\"29.6473631\" height=\"2.47195968\" rx=\"1.23597984\"><\/rect>\n                                <rect id=\"Rectangle\" transform=\"translate(11.990970, 11.990492) rotate(134.419160) translate(-11.990970, -11.990492) \" x=\"-2.83271172\" y=\"10.7545628\" width=\"29.6473631\" height=\"2.47185909\" rx=\"1.23592955\"><\/rect>\n                            <\/g>\n                        <\/g>\n                    <\/svg>\n                <\/button>\n                <div class=\"modal__body__content\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"formato\" class=\"format grey\">\n    <div class=\"container\">\n        <div class=\"content\">\n\n            <div>\n                <h3 class=\"format__title\">Format<\/h3>                <p><strong>MIU\u2019s<\/strong>\u00a0<strong>online\u00a0Digital Marketing and AI Applied to Marketing\u00a0course<\/strong>\u00a0is available fully online to offer greater flexibility. Study at your own pace, wherever and whenever you want.<\/p>\n            <\/div>\n\n            <div class=\"list list--single\">\n\n                                    \n                        <div class=\"card\">\n                            <h3>Online<\/h3>\n\n                            \n                                                            <div class=\"grid list__grid--squares\">\n\n                                                                            <span>\n                                            <h5>Start dates<\/h5>\n                                            <p>January, May, or September.<\/p>\n                                        <\/span>\n                                                                            <span>\n                                            <h5>Language<\/h5>\n                                            <p>Spanish or English<\/p>\n                                        <\/span>\n                                                                            <span>\n                                            <h5>Classes<\/h5>\n                                            <p>Pre-scheduled weekday classes: participate in real time and\/or watch the recorded sessions.<\/p>\n                                        <\/span>\n                                    \n                                <\/div>\n                            \n                            \n                            \n                        <\/div>\n                                    \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"programa\" class=\"training white\">\n  <div class=\"container\">\n    <div class=\"content\">\n      <div>\n        <div class=\"title\">\n          <h2 class=\"training__title\">Digital Marketing & AI Applied to Marketing course overview<\/h2>\n          <h4>16 weeks (4 months)<\/h4>\n        <\/div>\n        <p>MIU\u2019s\u00a0<strong>AI marketing course<\/strong>\u00a0combines\u00a0a solid theoretical foundation in artificial intelligence with practical learning experiences that prepare you for real-world marketing challenges.\u00a0From the beginning of the program, you will work\u00a0on\u00a0<strong>digital campaigns, process\u00a0optimization, audience analysis, and the application of AI i<\/strong>n business strategies.<\/p>\n<h3>Module 1<\/h3>\n<ul>\n<li>Digital marketing\u00a0strategies,\u00a0operations, and AI.<\/li>\n<li>Digital\u00a0business\u00a0models\u00a0and AI-powered\u00a0monetization.<\/li>\n<li>\u00a0Marketing\u00a0planning,\u00a0KPIs, and\u00a0budgeting.<\/li>\n<\/ul>\n<h3>Module 2<\/h3>\n<ul>\n<li>Inbound\u00a0marketing, funnels with AI, and automation.<\/li>\n<li>Web, mobile, UX\/UI\u00a0design, and SEO with AI.<\/li>\n<li>AI tools for content and segmentation.<\/li>\n<\/ul>\n<h3>Module 3<\/h3>\n<ul>\n<li>SEM,\u00a0display, native\u00a0ads, and\u00a0automation.<\/li>\n<li>Social media, CTV, DOOH, and audio\u00a0with\u00a0AI.<\/li>\n<li>Programmatic advertising and\u00a0cookieless\u00a0marketing strategies.<\/li>\n<\/ul>\n<h3>Module 4<\/h3>\n<ul>\n<li>Digital analytics, KPIs, and AI-powered marketing tools.<\/li>\n<li>Social listening and AI-driven sentiment analysis.<\/li>\n<li>Ecommerce metrics, including customer acquisition, retention, and monetization.<\/li>\n<li>AI-powered reporting and marketing measurement strategies.<\/li>\n<\/ul>\n      <\/div>\n      <div class=\"accordion\">\n              <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<script>\n  document.querySelectorAll(\".trigger\").forEach((accordion) => {\n    accordion.onclick = function() {\n      \/\/ analitics\n      if (this.parentNode.classList.contains(\"open\")) {\n        this.parentNode.setAttribute('data-gtm-action', 'accordion_open');\n      } else {\n        this.parentNode.setAttribute('data-gtm-action', 'accordion_close');\n      }\n      const image = this.querySelector(\".trigger svg\");\n      let content = this.nextElementSibling;\n      if (content?.style?.maxHeight) {\n        this.parentElement.classList.remove(\"open\");\n        content.style.maxHeight = null;\n        image.classList.remove(\"rotated\");\n        content.querySelectorAll(\".trigger\").forEach((item) => {\n          const svg = item.querySelector(\"svg\");\n          svg.classList.remove(\"rotated\");\n          let section = item.nextElementSibling;\n          section.parentElement.classList.remove(\"open\");\n          if (section.style) {\n            section.style.maxHeight = null;\n          }\n        });\n      } else {\n        \/\/ get class name of this.parentElement \n        let className = this.parentElement.className;\n        \/\/ get all elements with the same class name  \n        let elementsParent = document.getElementsByClassName(className);\n        console.log(elementsParent);\n        \/\/ remove class open from all elements with the same class name \n        for (let i = 0; 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AI Applied to Marketing\u00a0course<\/strong>\u00a0is based on practical learning aligned with today\u2019s\u00a0business\u00a0environment.<\/p>\n            <div class=\"list\">\n                                                            <span>\n                            <section>\n                                                                    <img loading=\"lazy\" decoding=\"async\"\n                                        src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/user.png\"\n                                        alt=\"\"\n                                        width=\"32\"\n                                        height=\"32\" \/>\n                                                                <h5>Learn at your own pace<\/h5>\n                            <\/section>\n                            <p>\n                                Live classes are recorded so you can watch them whenever you want. You have unlimited access to all course materials and resources.                            <\/p>\n                        <\/span>\n                                            <span>\n                            <section>\n                                                                    <img loading=\"lazy\" decoding=\"async\"\n                                        src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/system.png\"\n                                        alt=\"\"\n                                        width=\"32\"\n                                        height=\"32\" \/>\n                                                                <h5>Personal guidance<\/h5>\n                            <\/section>\n                            <p>\n                                Your academic advisor will provide guidance and support throughout the program to help you reach your goals.                            <\/p>\n                        <\/span>\n                                            <span>\n                            <section>\n                                                                    <img loading=\"lazy\" decoding=\"async\"\n                                        src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/people-1.png\"\n                                        alt=\"\"\n                                        width=\"32\"\n                                        height=\"32\" \/>\n                                                                <h5>Updated content<\/h5>\n                            <\/section>\n                            <p>\n                                The program is continuously evolving to stay aligned with the latest trends and technologies in the industry.                            <\/p>\n                        <\/span>\n                                            <span>\n                            <section>\n                                                                    <img loading=\"lazy\" decoding=\"async\"\n                                        src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/07\/time.png\"\n                                        alt=\"\"\n                                        width=\"32\"\n                                        height=\"32\" \/>\n                                                                <h5>Your U.S. education<\/h5>\n                            <\/section>\n                            <p>\n                                Enjoy your academic experience with instructors and classmates from the U.S., Latin America, and around the world.                            <\/p>\n                        <\/span>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"editorial\" class=\"editorial white default  size_eq\"\n    data-course-url=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/course-combinations.json\"\n    data-course-version=\"20260806_21\">\n    \n    <div class=\"container no-image imgmobile-Arriba\">\n        <div class=\"content \">\n\n                            <div class=\"column column--left unique\">\n                    <h2 class=\"editorial__title \">Optimize your digital marketing campaigns with the most widely used AI tools<\/h2>\n                    <p>MIU\u2019s\u00a0<strong>Course in\u00a0Digital Marketing &amp; AI Applied to Marketing<\/strong>\u00a0will help you develop\u00a0the\u00a0skills needed to\u00a0use leading tools to develop your organization\u2019s digital marketing. You will learn about the most useful\u00a0<strong>AI marketing tools<\/strong>\u00a0on the market:<\/p>\n<ul>\n<li><strong>AI for content creation and copywriting:<\/strong>\u00a0Use AI applications like ChatGPT, Gemini, Copy.ai, and Jasper AI.<\/li>\n<li><strong>AI for image and video\u00a0creation:\u00a0<\/strong>Use Canva,\u00a0HeyGen,\u00a0Pictory,\u00a0and other\u00a0tools to\u00a0help you create visual marketing assets.<\/li>\n<li><strong>AI for advertising and marketing performance:\u00a0<\/strong>Optimize\u00a0tasks and automate processes with tools like AdCreative.ai, HubSpot, and Brevo.<\/li>\n<\/ul>\n                    \n                    \n                    \n                                    <\/div>\n            \n            \n            \n            \n                    <\/div>\n    <\/div>\n<\/div>\n\n<!-- Modal -->\n<div id=\"form_modal\" class=\"modal template-form\" data-modal=\"modal\">\n    <div class=\"modal__inner\">\n        <div class=\"modal__content\">\n            <div class=\"modal__body\">\n                <button type=\"button\" class=\"modal__close\" data-modal=\"close\" data-gtm-action=\"video_close\" data-gtm-container=\"video\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24px\" height=\"24px\" viewBox=\"0 0 22 22\" version=\"1.1\" alt=\"cerrar\" title=\"cerrar\" style=\"pointer-events: none;\">\n                        <g transform=\"translate(-750.000000, -1401.000000)\" fill=\"#2501C3\" fill-rule=\"nonzero\">\n                            <g id=\"Group\" transform=\"translate(749.000000, 1400.000000)\">\n                                <rect id=\"Rectangle\" transform=\"translate(11.989581, 11.990509) rotate(-135.605335) translate(-11.989581, -11.990509) \" x=\"-2.83410042\" y=\"10.7545291\" width=\"29.6473631\" height=\"2.47195968\" rx=\"1.23597984\"><\/rect>\n                                <rect id=\"Rectangle\" transform=\"translate(11.990970, 11.990492) rotate(134.419160) translate(-11.990970, -11.990492) \" x=\"-2.83271172\" y=\"10.7545628\" width=\"29.6473631\" height=\"2.47185909\" rx=\"1.23592955\"><\/rect>\n                            <\/g>\n                        <\/g>\n                    <\/svg>\n                <\/button>\n                <div class=\"modal__body__content\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"campolaboral\" class=\"editorial grey default  size_eq\"\n    data-course-url=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/course-combinations.json\"\n    data-course-version=\"20260806_21\">\n    \n    <div class=\"container no-image imgmobile-Arriba\">\n        <div class=\"content \">\n\n                            <div class=\"column column--left unique\">\n                    <h2 class=\"editorial__title \">Career opportunities with this course in Digital Marketing & AI Applied to Marketing<\/h2>\n                    <p>Once you complete MIU\u2019s\u00a0<strong>AI\u00a0marketing course,\u00a0<\/strong>you will be prepared to pursue a variety of career opportunities in advertising companies and private businesses across different sectors. You will also be prepared to pursue roles such as the following:<\/p>\n<ul>\n<li><strong>AI Marketing\u00a0Specialist:\u00a0<\/strong>You will use language and machine learning models for data analytics and automate processes and decisions that can predict market trends.<\/li>\n<li><strong>Digital Marketing Manager:\u00a0<\/strong>You will design, implement, and lead digital marketing strategies to increase brand visibility, attract clients, and maximize return on investment.<\/li>\n<li><strong>Growth Marketing Specialist:\u00a0<\/strong>You will develop growth experiments, optimize sales funnels, and use data-driven strategies to support commercial and organizational growth.<\/li>\n<li><strong>Digital Marketing and Artificial\u00a0Intelligence\u00a0Consultant:<\/strong> You will use algorithms to automate sales, create content, segment audiences, and analyze data to strengthen sales and customer acquisition.<\/li>\n<li><strong>Marketing\u00a0Automation\u00a0Specialist:\u00a0<\/strong>You\u00a0will\u00a0organize\u00a0and\u00a0manage\u00a0workflows\u00a0related\u00a0to\u00a0client\u00a0communication\u00a0and\u00a0experience.<\/li>\n<li><strong>Digital Strategy Manager:\u00a0<\/strong>You will lead marketing strategies that align with your business\u2019s commercial objectives using technology and digital channels.<\/li>\n<\/ul>\n                    \n                    \n                    \n                                    <\/div>\n            \n            \n            \n            \n                    <\/div>\n    <\/div>\n<\/div>\n\n<!-- Modal -->\n<div id=\"form_modal\" class=\"modal template-form\" data-modal=\"modal\">\n    <div class=\"modal__inner\">\n        <div class=\"modal__content\">\n            <div class=\"modal__body\">\n                <button type=\"button\" class=\"modal__close\" data-modal=\"close\" data-gtm-action=\"video_close\" data-gtm-container=\"video\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24px\" height=\"24px\" viewBox=\"0 0 22 22\" version=\"1.1\" alt=\"cerrar\" title=\"cerrar\" style=\"pointer-events: none;\">\n                        <g transform=\"translate(-750.000000, -1401.000000)\" fill=\"#2501C3\" fill-rule=\"nonzero\">\n                            <g id=\"Group\" transform=\"translate(749.000000, 1400.000000)\">\n                                <rect id=\"Rectangle\" transform=\"translate(11.989581, 11.990509) rotate(-135.605335) translate(-11.989581, -11.990509) \" x=\"-2.83410042\" y=\"10.7545291\" width=\"29.6473631\" height=\"2.47195968\" rx=\"1.23597984\"><\/rect>\n                                <rect id=\"Rectangle\" transform=\"translate(11.990970, 11.990492) rotate(134.419160) translate(-11.990970, -11.990492) \" x=\"-2.83271172\" y=\"10.7545628\" width=\"29.6473631\" height=\"2.47185909\" rx=\"1.23592955\"><\/rect>\n                            <\/g>\n                        <\/g>\n                    <\/svg>\n                <\/button>\n                <div class=\"modal__body__content\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<section class=\"faq white\"  id=\"faqs\">\n  <div class=\"faq__container container\">\n\n    <div class=\"faq__introduction -width-75p-md -width-full\">\n\n              <h2 class=\"faq__title\">Frequently Asked Questions<\/h2>\n      \n      \n    <\/div>\n\n    \n      <div class=\"faq__list\" data-module=\"accordion\">\n\n                  \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"What\u00a0is\u00a0MIU City\u00a0University\u00a0Miami\u2019s\u00a0Digital Marketing &amp; AI\u00a0Applied\u00a0to\u00a0Marketing Course?\"\n                    data-gtm-action=\"accordion_close\">\n                    What\u00a0is\u00a0MIU City\u00a0University\u00a0Miami\u2019s\u00a0Digital Marketing &amp; AI\u00a0Applied\u00a0to\u00a0Marketing Course?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>MIU\u2019s Digital Marketing &amp; AI Applied to Marketing course is\u00a0a\u00a0100% online university\u00a0program\u00a0designed to\u00a0equip\u00a0professionals\u00a0with\u00a0the capabilities needed\u00a0to<strong> integrate AI models and advanced data analytics<\/strong> into\u00a0marketing strategies with high commercial impact in the United States and Latin America.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"Who is this university\u00a0program designed for?\"\n                    data-gtm-action=\"accordion_close\">\n                    Who is this university\u00a0program designed for?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>This program is designed specifically for <strong>marketing directors,\u00a0advertising agency managers, content strategists, data analysts, SEO consultants, and technology entrepreneurs<\/strong> looking\u00a0to\u00a0optimize\u00a0workflows through the systematic use of automation and smart business processes.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"What institutional recognition does MIU\u2019s program have in the United States?\"\n                    data-gtm-action=\"accordion_close\">\n                    What institutional recognition does MIU\u2019s program have in the United States?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>This course is offered by <strong>MIU City University Miami<\/strong>, a\u00a0university legally\u00a0established\u00a0in the State of Florida and licensed under the supervision of the<strong> Florida Department of Education\u2019s Commission for Independent Education<\/strong>. Upon completion, you will obtain a university continuing education certificate with international recognition.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"What technologies and methodologies are covered throughout the\u00a0curriculum?\"\n                    data-gtm-action=\"accordion_close\">\n                    What technologies and methodologies are covered throughout the\u00a0curriculum?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>Participants will learn to master\u00a0today\u2019s AI marketing ecosystem, including advanced models like <strong>ChatGPT, Gemini, Claude, and\u00a0NotebookLM<\/strong>. The syllabus also includes\u00a0practice with <strong>Google Analytics 4<\/strong> for advanced analytics, <strong>Performance Max<\/strong> advertising optimization, and the <strong>TCREI framework<\/strong> for\u00a0designing effective AI prompts and conversational workflows.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"How long is the program, and how is it delivered?\"\n                    data-gtm-action=\"accordion_close\">\n                    How long is the program, and how is it delivered?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>This program is fully online and offers absolute <strong>24 hour-a-day\u00a0flexibility<\/strong>,\u00a0so\u00a0you\u00a0can\u00a0organize\u00a0studies around your own schedule, allowing you to balance\u00a0learning with\u00a0your professional responsibilities\u00a0from anywhere in the world.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"Do I need\u00a0previous\u00a0experience in programming or data science?\"\n                    data-gtm-action=\"accordion_close\">\n                    Do I need\u00a0previous\u00a0experience in programming or data science?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>No. This\u00a0<strong>AI for marketing\u00a0course does not require any type of experience<\/strong> in coding, programming\u00a0language, or computer science.\u00a0The thematic units are organized into progressive modules that begin with a basic understanding of artificial intelligence\u00a0algorithms and advance rapidly toward tactical applications in modern digital marketing.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"How does MIU\u2019s program differ from AI marketing courses offered by microlearning platforms?\"\n                    data-gtm-action=\"accordion_close\">\n                    How does MIU\u2019s program differ from AI marketing courses offered by microlearning platforms?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>Unlike short-form online courses that focus primarily on writing prompts,\u00a0<strong>MIU\u2019s program emphasizes\u00a0strategic marketing leadership<\/strong>.\u00a0You will learn how to measure return on investment (ROI), understand legal and privacy\u00a0considerations\u00a0in the U.S. market, and apply corporate governance principles alongside AI-powered marketing strategies.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"Does the\u00a0program include practical projects?\"\n                    data-gtm-action=\"accordion_close\">\n                    Does the\u00a0program include practical projects?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>Yes. MIU\u2019s educational\u00a0methodology\u00a0is based on <strong>active and practical learning<\/strong>. Participants complete graded interactive assignments, continuous training evaluations, and a strategic final project\u00a0consisting of the simulation and structured design of an\u00a0integrated\u00a0advertising campaign\u00a0driven exclusively by AI data.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                            \n            <details class=\"faq__item grey\" data-accordion=\"item\" open>\n\n              <summary class=\"faq__item__title\" data-accordion=\"button\">\n                <h2>\n                  <span class=\"accordion__action -icon-after icon--plus-slim\"\n                    data-gtm-container=\"Frequently Asked Questions\"\n                    data-gtm-category=\"How does the curriculum address ethics, legal issues, and intellectual property?\"\n                    data-gtm-action=\"accordion_close\">\n                    How does the curriculum address ethics, legal issues, and intellectual property?                  <\/span>\n                <\/h2>\n              <\/summary>\n\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\"><!-- wp:paragraph -->\n<p>The academic syllabus contains a specific module on governance, which addresses <strong>privacy laws<\/strong> that impact the use of digital data in the United States, <strong>ethics applied<\/strong> to the handling of information with advanced algorithms, and current <strong>regulatory frameworks<\/strong>\u00a0related to copyrights applied to\u00a0artificially\u00a0generated marketing content.<\/p>\n<!-- \/wp:paragraph --><\/div>\n              <\/div>\n\n            <\/details>\n\n                  \n      <\/div>\n\n    \n  <\/div>\n\n<\/section>\n\n<!-- Schema FAQ -->\n\n  <script type=\"application\/ld+json\">\n    {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What\u00a0is\u00a0MIU City\u00a0University\u00a0Miami\u2019s\u00a0Digital Marketing & AI\u00a0Applied\u00a0to\u00a0Marketing Course?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"MIU\u2019s Digital Marketing &amp; AI Applied to Marketing course is\u00a0a\u00a0100% online university\u00a0program\u00a0designed to\u00a0equip\u00a0professionals\u00a0with\u00a0the capabilities needed\u00a0to integrate AI models and advanced data analytics into\u00a0marketing strategies with high commercial impact in the United States and Latin America.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Who is this university\u00a0program designed for?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"This program is designed specifically for marketing directors,\u00a0advertising agency managers, content strategists, data analysts, SEO consultants, and technology entrepreneurs looking\u00a0to\u00a0optimize\u00a0workflows through the systematic use of automation and smart business processes.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What institutional recognition does MIU\u2019s program have in the United States?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"This course is offered by MIU City University Miami, a\u00a0university legally\u00a0established\u00a0in the State of Florida and licensed under the supervision of the Florida Department of Education\u2019s Commission for Independent Education. 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The syllabus also includes\u00a0practice with Google Analytics 4 for advanced analytics, Performance Max advertising optimization, and the TCREI framework for\u00a0designing effective AI prompts and conversational workflows.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How long is the program, and how is it delivered?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"This program is fully online and offers absolute 24 hour-a-day\u00a0flexibility,\u00a0so\u00a0you\u00a0can\u00a0organize\u00a0studies around your own schedule, allowing you to balance\u00a0learning with\u00a0your professional responsibilities\u00a0from anywhere in the world.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Do I need\u00a0previous\u00a0experience in programming or data science?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"No. This\u00a0AI for marketing\u00a0course does not require any type of experience in coding, programming\u00a0language, or computer science.\u00a0The thematic units are organized into progressive modules that begin with a basic understanding of artificial intelligence\u00a0algorithms and advance rapidly toward tactical applications in modern digital marketing.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How does MIU\u2019s program differ from AI marketing courses offered by microlearning platforms?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Unlike short-form online courses that focus primarily on writing prompts,\u00a0MIU\u2019s program emphasizes\u00a0strategic marketing leadership.\u00a0You will learn how to measure return on investment (ROI), understand legal and privacy\u00a0considerations\u00a0in the U.S. market, and apply corporate governance principles alongside AI-powered marketing strategies.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Does the\u00a0program include practical projects?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Yes. 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(hereinafter, \u201cMIU\u201d), shall process the personal data\n          you have provided so as to manage your request for information, claim doubt or suggestion regarding the\n          products and\/or services .offered by MIU, by telephone, and to keep you up to date with our activities.We also\n          inform you that we will profile your personal data with the aim of sending you information tailored to your\n          interests. You may find additional information by clicking here.You may revoke your consent and exercise your\n          rights under articles 15 to 22 of EU Regulation 2016\/679 by writing to 111 NE 1st Street, 6th Floor, Miami, FL\n          33132, or the following email address: ppd@miuniversity.edu, attaching a copy of your DNI or proof of\n          identity. If you wish, you can read the additional, detailed information on data protection in the following\n          link: https:\/\/miuniversity.edu\/privacy-policy\/I wish to receive information from MIU, and from the other\n          Proeduca Group companies that operate in the education sector.<\/p>\n      <\/div>\n    <\/div>\n    <div><label class=\"form__check\"><input type=\"checkbox\" class=\"form__check-input\" name=\"gdpr\" value=\"1\"\n          aria-invalid=\"false\">\n        <div class=\"form__checkbox\"><\/div><span class=\"form__checkbox-text\"><span>I wish to receive information from\n            MIU, and from the other <a href=\"https:\/\/miuniversity.edu\/en\/privacy-policy\/\" target=\"_blank\">Proeduca\n              Group<\/a>, companies that operate in the education sector.<\/span><\/span>\n      <\/label><\/div>\n  <\/div>\n\n  <div class=\"form__send\">\n    <div class=\"form__loader\"><\/div>\n    <input class=\"wpcf7-submit\" type=\"submit\" value=\"Request information\">\n  <\/div>\n\n  <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"sw4yJvw8aOfd9d1hZop00ZH0EM9F2XBu\" type=\"hidden\" name=\"token\" \/>\n  <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"EN\" type=\"hidden\" name=\"lang_lead\" \/>\n  <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"language\" \/>\n  <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"request_from\" \/>\n  <input type=\"hidden\" name=\"utm_medium\" value=\"\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" \/><input type=\"hidden\" name=\"facebook_utm\" value=\"\" \/><input type=\"hidden\" name=\"source_url\" value=\"https:\/\/miuniversity.edu\/en\/wp-json\/wp\/v2\/continuing_education\/17446\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" \/> <input type=\"hidden\" name=\"utm_campaign\" value=\"\" \/><input type=\"hidden\" name=\"gclid\" value=\"\" \/>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n    <\/div>\n    <div class=\"price\">\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Advance your career with an AI digital marketing course. 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