{"id":3965,"date":"2024-10-01T09:04:21","date_gmt":"2024-10-01T07:04:21","guid":{"rendered":"https:\/\/miuniversity.edu\/?p=3965"},"modified":"2025-01-09T13:42:07","modified_gmt":"2025-01-09T12:42:07","slug":"sistemas-de-recomendacion-en-entornos-big-data","status":"publish","type":"post","link":"https:\/\/miuniversity.edu\/es\/blog\/sistemas-de-recomendacion-en-entornos-big-data\/","title":{"rendered":"Sistemas de recomendaci\u00f3n en entornos Big Data"},"content":{"rendered":"<section id=\"hero-post\" class=\"hero-post\">\n  <picture class=\"hero-post__bg\">\n    <!-- tatamiento horizontal -->\n    <source media=\"(orientation: landscape) and (min-width: 1024px)\" srcset=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-Profesorado-cabecera_desktop.jpg\">\n    <!-- tatamiento vertical -->\n    <img decoding=\"async\" class=\"hero-post__img\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-profesorado-cabecera_mobile.jpg\" alt=\",\" title=\"\">\n    <noscript>\n      <img decoding=\"async\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-Profesorado-cabecera_desktop.jpg\" alt=\",\" title=\"\">\n    <\/noscript>\n  <\/picture>\n  <div id=\"breadcrumbs\" class=\"breadcrumbs\">\n    <p class=\"container\">\n      <span>\n        <span>\n          <a href=\"https:\/\/miuniversity.edu\/es\/\" data-gtm-container=\"breadcrumb\" data-gtm-action=\"navigation\">\n            Home          <\/a>\n        <\/span>\n        &gt;\n        <span class=\"breadcrumb_last\" aria-current=\"page\">\n          <strong>Sistemas de recomendaci\u00f3n en entornos Big Data<\/strong>\n        <\/span>\n      <\/span>\n    <\/p>\n  <\/div>\n  <h1 class=\"hero-post__title\">\n    Sistemas de recomendaci\u00f3n en entornos Big Data  <\/h1>\n  <\/section>\n\n\n<p>Plataformas como Netflix, Spotify, Facebook o Amazon utilizan sistemas de recomendaci\u00f3n personalizados en funci\u00f3n de la actividad de un usuario. Los sistemas de recomendaci\u00f3n procesan toda la informaci\u00f3n relacionada con la actividad online de los usuarios, identificando sus gustos, intereses, compras realizadas, contenido consumido, etc. para ofrecer recomendaciones personalizadas sobre art\u00edculos, productos o publicidad espec\u00edfica.<\/p>\n\n\n\n<p>Actualmente, el cat\u00e1logo de productos y servicios es tan amplio en un e-commerce que los sistemas de recomendaci\u00f3n se convierten en una pieza clave para garantizar el \u00e9xito:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejoran la satisfacci\u00f3n del cliente facilit\u00e1ndole la b\u00fasqueda y ofreci\u00e9ndole nuevos descubrimientos.<\/li>\n\n\n\n<li>Esta satisfacci\u00f3n se traduce en un aumento del tiempo en la plataforma y en un incremento de las ventas.<\/li>\n<\/ul>\n\n\n\n<p>Los sistemas de recomendaci\u00f3n utilizan algoritmos de aprendizaje autom\u00e1tico de distintos tipos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filtros colaborativos<\/strong>, recopilan informaci\u00f3n de m\u00faltiples usuarios de diversas fuentes y establecen una correlaci\u00f3n de preferencias.<\/li>\n\n\n\n<li><strong>Filtros basados en contenido<\/strong>, identifican determinadas caracter\u00edsticas en un producto o en las preferencias de los usuarios, para hacer recomendaciones que incluyan esas mismas caracter\u00edsticas.<\/li>\n\n\n\n<li><strong>Filtros demogr\u00e1ficos<\/strong>, la recomendaci\u00f3n se basa en los gustos o h\u00e1bitos espec\u00edficos de una determinada regi\u00f3n geogr\u00e1fica.<\/li>\n\n\n\n<li><strong>Filtros h\u00edbridos<\/strong>, combinan diferentes filtros.<\/li>\n<\/ul>\n\n\n\n<p>Los sistemas de recomendaci\u00f3n tienen un gran potencial de crecimiento y cada vez ser\u00e1n m\u00e1s sofisticados. Un ejemplo de ello lo encontramos en Netflix, que crea diferentes portadas para una misma pel\u00edcula o serie con el objetivo de mostrarte la que m\u00e1s se adapta a tu perfil de usuario. Mostr\u00e1ndote una portada con tu personaje favorito o con una escena de acci\u00f3n para llamar tu atenci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plataformas como Netflix, Spotify, Facebook o Amazon utilizan sistemas de recomendaci\u00f3n personalizados en funci\u00f3n de la actividad de un usuario. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17,2],"tags":[],"class_list":["post-3965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3965"}],"collection":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/comments?post=3965"}],"version-history":[{"count":2,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3965\/revisions"}],"predecessor-version":[{"id":5008,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3965\/revisions\/5008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/media\/3966"}],"wp:attachment":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/media?parent=3965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/categories?post=3965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/tags?post=3965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}