{"id":3969,"date":"2024-10-01T09:05:06","date_gmt":"2024-10-01T07:05:06","guid":{"rendered":"https:\/\/miuniversity.edu\/?p=3969"},"modified":"2025-01-09T13:41:28","modified_gmt":"2025-01-09T12:41:28","slug":"claves-para-utilizar-motion-graphics","status":"publish","type":"post","link":"https:\/\/miuniversity.edu\/es\/blog\/claves-para-utilizar-motion-graphics\/","title":{"rendered":"Claves para utilizar Motion Graphics"},"content":{"rendered":"<section id=\"hero-post\" class=\"hero-post\">\n  <picture class=\"hero-post__bg\">\n    <!-- tatamiento horizontal -->\n    <source media=\"(orientation: landscape) and (min-width: 1024px)\" srcset=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-Profesorado-cabecera_desktop.jpg\">\n    <!-- tatamiento vertical -->\n    <img decoding=\"async\" class=\"hero-post__img\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-profesorado-cabecera_mobile.jpg\" alt=\",\" title=\"\">\n    <noscript>\n      <img decoding=\"async\" src=\"https:\/\/miuniversity.edu\/wp-content\/uploads\/2024\/09\/MIU-Profesorado-cabecera_desktop.jpg\" alt=\",\" title=\"\">\n    <\/noscript>\n  <\/picture>\n  <div id=\"breadcrumbs\" class=\"breadcrumbs\">\n    <p class=\"container\">\n      <span>\n        <span>\n          <a href=\"https:\/\/miuniversity.edu\/es\/\" data-gtm-container=\"breadcrumb\" data-gtm-action=\"navigation\">\n            Home          <\/a>\n        <\/span>\n        &gt;\n        <span class=\"breadcrumb_last\" aria-current=\"page\">\n          <strong>Claves para utilizar Motion Graphics<\/strong>\n        <\/span>\n      <\/span>\n    <\/p>\n  <\/div>\n  <h1 class=\"hero-post__title\">\n    Claves para utilizar Motion Graphics  <\/h1>\n  <\/section>\n\n\n<p>\u00bfQu\u00e9 son los motion graphics?<br>Los gr\u00e1ficos en movimiento o motion graphics son una t\u00e9cnica de animaci\u00f3n de texto e im\u00e1genes que aporta movimiento a una idea con el objetivo de incrementar su impacto y llamar la atenci\u00f3n del p\u00fablico. Los motion graphics combinan varias disciplinas art\u00edsticas como son el dise\u00f1o gr\u00e1fico, la fotograf\u00eda, la ilustraci\u00f3n, la tipograf\u00eda y el sonido.<br>\u00a0<br>Principales t\u00e9cnicas de motion graphics<br>Stop Motion<br>Es la t\u00e9cnica m\u00e1s popular, consiste en generar una animaci\u00f3n a trav\u00e9s de la uni\u00f3n de varias fotograf\u00edas para construir una historia. Se recomienda utilizar 25 im\u00e1genes por segundo para que el resultado sea \u00f3ptimo, de esa manera, un v\u00eddeo de 1 minuto de duraci\u00f3n emplear\u00e1 1.500 fotograf\u00edas.<br>https:\/\/youtu.be\/MEglOulvgSY<br>\u00a0<br>Kinetic Typography<br>Esta t\u00e9cnica se centra en la tipograf\u00eda, utiliza textos en movimiento que pueden combinarse con sonido, m\u00fasica o contrastes de color para generar mayor impacto.<br>https:\/\/youtu.be\/h3aVkc5MbDE<br>\u00a0<br>Kinetic Graphics<br>Utiliza diferentes elementos como im\u00e1genes, texto y sonido para crear v\u00eddeos con gr\u00e1ficos animados que resulten muy visuales. Suele utilizarse para generar impacto y trasmitir de forma r\u00e1pida y sencilla un mensaje.<br>https:\/\/www.youtube.com\/watch?v=YJAJppVaOXc<br>\u00a0<br>Motion graphics con imagen real<br>Se caracteriza por utilizar im\u00e1genes reales o animaci\u00f3n 3D combinada con textos y gr\u00e1ficos animados.<br><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Digital Agency Showreel 2021 #digitalmarketingagency #airpopmedia #socialmediamarketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SfMT4Agg8Xw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><br>\u00a0<br>\u00a0<br>Cualquier proyecto de motion graphics debe seguir 4 pasos:<br>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define las caracter\u00edsticas y objetivo del proyecto. Es el primer acercamiento al proyecto, qu\u00e9 queremos contar, cu\u00e1l es su objetivo, a qu\u00e9 target est\u00e1 dirigido. Esta definici\u00f3n condicionar\u00e1 qu\u00e9 t\u00e9cnica de motion graphics queremos utilizar y qu\u00e9 software elegir.<br>\u00a0<br>2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dise\u00f1a el storyboard. Plasma todos los detalles del guion y las im\u00e1genes o recursos a utilizar, cuanto m\u00e1s detallado sea m\u00e1s facilitar\u00e1 el trabajo posterior.<br>\u00a0<br>3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identifica los elementos a animar y define c\u00f3mo ser\u00e1 esa animaci\u00f3n, cuales ser\u00e1n los formatos, colores, im\u00e1genes o tipograf\u00edas a animar, c\u00f3mo ser\u00e1 esa animaci\u00f3n y qu\u00e9 sonidos o m\u00fasicas utilizar\u00e1s para generar el efecto deseado.<br>\u00a0<br>4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Edita y anima el v\u00eddeo final siguiendo el storyboard y el esquema de animaci\u00f3n que has dise\u00f1ado en los pasos anteriores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 son los motion graphics?Los gr\u00e1ficos en movimiento o motion graphics son una t\u00e9cnica de animaci\u00f3n de texto e im\u00e1genes [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,18],"tags":[],"class_list":["post-3969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-innovacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3969"}],"collection":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/comments?post=3969"}],"version-history":[{"count":2,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3969\/revisions"}],"predecessor-version":[{"id":5007,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/posts\/3969\/revisions\/5007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/media\/3970"}],"wp:attachment":[{"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/media?parent=3969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/categories?post=3969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miuniversity.edu\/es\/wp-json\/wp\/v2\/tags?post=3969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}