OVERVIEW
E-commerce is radically changing the way business activities are done, resulting in significant changes in our global economy.
Today, companies are increasingly demanding that their sales and marketing teams understand the basics of e-commerce, online store design and management, as well as security and payment methods. Likewise, organizations must understand the behavior of the new online consumer and the characteristics associated with online customer service to generate e-commerce sales.
The contents of this Expert Certificate address concepts, applications and strategies that facilitate the understanding of the opportunities offered by e-commerce and its applications within the digital business world.
PARTICIPANT PROFILE
The program is suitable for all professionals who want to enter the world of digital marketing and obtain a global and comprehensive vision of e-commerce digital business strategies.
Professionals from different areas such as: marketing, administration and management, human resources, finance, engineering, IT, sales, communication, events, journalism, etc.
BENEFITs
- To obtain the necessary e-commerce knowledge for implementing an e-commerce environment within the company.
- To learn how to manage e-commerce services through the planning and implementation of appropriate strategies for business success.
- To understand the importance of e-commerce within the digital and business context in which it is located, and its implementation within digital business and digital marketing.
- To know the basic tools, instruments, and methodologies to effectively manage e-commerce activity.
METHODOLOGY
ONLINE
- Methodology of the Proeduca group, leader in online education. Flexible, personalized and effective study method.
- 100% online. Study where and when you want, manage your time and combine your training with your personal and professional life.
- Based on live classes to interact live with the teacher and classmates, online activities and a large amount of additional content and resources at your disposal to deepen your knowledge of the topics covered.
- Follow-up with a personal tutor who accompanies you throughout the program. With your effort and our support, you will achieve your academic goals!
COURSE SCHEDULE
| Title |
|---|
| UNIT 1 FUNDAMENTALS OF E-COMMERCE -Design and Development of an Online Store -Design and Management of Virtual Catalogs -Payment Systems and Security -Online Consumer Behavior -Online Sales |
| UNIT 2 E-COMMERCE MANAGEMENT -Fidelity Plan -Customer Service in E-tailers -E-commerce Planning -Channel Integration and Omni-channel |
| UNIT 3 DIGITAL MANAGEMENT BUSINESS -Web Usability -Digital Business Development -Content Marketing -Social Media Marketing |
| UNIT 4 TOOLS AND APPLICATIONS FOR E-COMMERCE -SEM and Other Payment Methods -SEO -Web Analytics -Big Data: Technology, Tools, and Methodology -Future Trends and Challenges |